Munchkin challenge-match made for Giving Tuesday

This time of year, and 2020 especially, we can’t help but think of family. At Munchkin, we’ve been gratefully invited into hearts and homes of families around the world for over 30 years. Being part of your family is a great honor and a priority consideration in all that we do.

When we welcome a partner into our family, we know we’re also welcoming them into yours. This is why we hand select organizations who work alongside us to leave our shared planet better than we found it for future generations. We are immensely proud of our long-standing efforts with The Whale Sanctuary Project and thrilled with the work we’ve been able to support in partnership with the International Fund for Animal Welfare for past few years.

We kicked off our partnership with one of my personal favorites, our Wild Love Cups. We transformed our #1 bestselling Miracle© 360° Cups into educational experiences, highlighting a beautifully illustrated at-risk animal safe in their natural habitat. From the 100% recycled and recyclable packaging featuring the animal’s environment to the handwritten letter from the animal to the child – these cups brought conservation to the family table. We were humbled to receive over 20 awards for the packaging and marketing materials but even more by the kind words we have received from parents (and kids!) alike.

Giving Tuesday began in 2012 to encourage people to give back and do good. It has since evolved into a global generosity movement harnessing individual efforts to transform the planet we share.

When IFAW mentioned that their Giving Tuesday campaign was going to feature baby animals, we knew we had to be involved and that you would want to join in! That’s why we decided to give a gift, and challenge our collective family to match it. True to form, you all went above and beyond, and we could not be more thankful.

We donated US$75,000 specifically to IFAW’s Giving Tuesday efforts, and not only did you match our gift – you exceeded it by 3x! These funds are now available for IFAW’s teams to use at a moment’s notice to help animals and people wherever needed. To give you an idea, our initial donation could:

• Cover the rescue of three orphaned elephants. Last year, at the IFAW-supported Elephant Orphanage Project in Zambia alone, there were two rescues and 22 orphans in need of round the clock care. With your additional contribution, IFAW is better positioned to save lives.
• Replant about 7,500 trees to rebuild koala habitat in Australia. Over 20% of Australia’s forests were decimated in the bushfires. With your additional contribution, IFAW can make a bigger impact.
• Fund operations costs for the IFAW/WTI mobile veterinary service team for about six months. This team responds to some of the last tiger populations on the planet and needs to be around for decades to come. With this support from donors like you, they can be.

For the Munchkin family, social responsibility and conservation is the cornerstone of our company, it’s who we are, and you have proven that it’s important for yours. On behalf of Munchkin and IFAW, our deepest thanks and sincerest warm wishes.

Stay tuned, there may be another opportunity to match funds and save lives before you know it!

- Diana Barnes (db)

Chief Brand Officer & Creative Director

Munchkin, Inc.

About Munchkin
California-based Munchkin has been providing parents with innovative products for 30 years. A global leader in children's feeding & care products, Munchkin has 225 patents to date and earned more than 180 product awards. Munchkin products are sold in more than 45 countries around the world. Munchkin is on a mission to be the most loved baby lifestyle brand in the world.